TVS Tyres has associated once again with Pro Kabaddi League (PKL) for its season 4 by becoming the Associate Sponsor of the Puneri Paltan team. In a strategic move, this season too, TVS Tyres joins hand with the league to enhance the brand visibility and encourage the traditional sport. As part of the engagement, the jerseys of all the players of Puneri Paltan will have the logo of TVS Tyres on its back and each of the shoulders in addition to their training kits as well.
This association is in line with the TVS Tyres’ brand campaign theme ‘Totally Tikau’ that featured ace comedian Kapil Sharma. The brand’s partnership with PKL will strengthen brand awareness across its key markets and the after-market segment.
The fourth season of PKL commences from June 25, 2016. The first day and opening match will see Puneri Paltan take on the Telugu Titans. Post the launch of its new identity, TVS Tyres has associated with sporting events like Indian Premier League, Hockey India League and Cricket All Stars Series etc. and this latest association with Puneri Paltan (Pro Kabaddi League) has added on the brand’s ongoing engagement with sporting events to enhance brand visibility.