The third edition of TVS Motosoul, the flagship motorcycle festival hosted by TVS Motor Company, wrapped up successfully in Goa, leaving motorcycle enthusiasts thrilled with two days of fun, revving, and exhilarating events. The festival witnessed the participation of thousands of motorcycle enthusiasts and culminated with the unveiling of the new TVS Apache RTR 160 4V on Day 2.
TVS Motosoul Launch
The new TVS Apache RTR 160 4V was unveiled with notable features like Dual Channel ABS and Voice Assist. The introduction of these features aligns with TVS Motor’s commitment to prioritizing safety in the joy of motorcycle riding. The bike also boasts the highest power in the segment at 17.6 PS, the highest power-to-weight ratio, Dual Channel ABS with Rear Lift Protection, a 2 kg reduction in weight, 3 Ride Modes, SmartXonnect with Voice Assist, and an LED Headlamp with DRL.
The TVS Apache RTR 160 4V with Dual Channel ABS and Voice Assist is set to be available in an all-new Lightening Blue color and Matte Black color. Both variants will feature sporty red alloy wheels and are priced at Rs 1,34,990 (ex-showroom Tamil Nadu).
TVS x Petronas
In addition to the motorcycle launch, an extension of the collaboration between TVS Motor and Petronas was announced. This partnership, which began in 2022, has seen Petronas become the partner of TVS Racing, India’s first factory racing team, now rebranded as Petronas TVS Racing. The renewed collaboration will focus on introducing co-branded merchandise that reflects the values and identity of both brands.
The extension of the partnership with Petronas aims to continue the success achieved over two seasons, with a focus on co-branded merchandise that extends the identity and values of both brands. The co-branded merchandise will include T-shirts, sweatshirts, caps, shirts, and bags.
Official Comment
Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, commented on the events of Day 2, stating, “TVS Motosoul is a platform that offers a complete range of motorcycling experiences aligned with the varied interests of the biking community. The event brings together riders, customers, enthusiasts, and music lovers, staying true to TVS’s commitment to innovation and pushing boundaries. The last two days have been memorable, and we are happy to be catalysts for a festival that truly belongs to the motorcycling community.”