Automakers go all out during the festive season to ensure they cash in on the heightened buying sentiments of the population. Heavy discounts, freebies, and a lot of other marketing tactics are at play during such times. TVS Motor Company on the other hand has announced the introduction of two new colours in its Jupiter range of scooters, as it will now be available in two new shades – Matte Beige and Sparkling Silver. The new colours will be in addition to the existing Titanium Grey, Mercury White, Midnight Black and Volcano Red shades.
Commenting on the development, K N Radhakrishnan, President and CEO, TVS Motor Company said, “This is yet another example of our deeper customer understanding and our commitment to deliver what customers want. Today, we have the widest and most comprehensive range of scooters straddling all segments of the scooter market with Jupiter targeting the male single user segment, Wego targeting the dual user segment and Scooty Zest, Pep+ and Streak making up for the women single user segment.”