TVS Motor Company proudly announces that its popular TVS HLX line of two-wheelers has reached a milestone of 3.5 million customers in international markets.
Launched a decade ago in Africa, the TVS HLX line has expanded its presence to 50 countries across Latin America, Africa, and Asia.
TVS HLX 150F
In gratitude to its loyal customer base, TVSM is celebrating this achievement by introducing the TVS HLX 150F. This variant boasts an ecothrust engine, enhanced safety features, and a fresh design.
The ecothrust engine, equipped with IOC technology, promises improved power, fuel economy, and a longer engine life, translating to lower maintenance costs and more savings for the riders.
Elevating Safety Standards
The TVS HLX 150F places a strong emphasis on safety with several notable features, including Trapezoidal LED headlights for better visibility and energy efficiency. The addition of a pillion handle rail ensures a secure grip, complemented by a rear load carrier for added convenience.
The inclusion of tubeless tires not only contributes to a lighter overall weight but also enhances stability, providing riders with a smooth and secure journey. The semi-digital speedometer seamlessly blends analogue and digital technology, offering precise readings with ease.
Styling Upgrades
Not just a powerhouse in performance and safety, the TVS HLX 150F excels in aesthetics too. The new variant introduces captivating graphics, a choice of three vibrant colors, and a bold black theme.
The inclusion of an eco-charging port and a redesigned seat adds further comfort and convenience to the riding experience.
Insight-Driven Innovation
Rahul Nayak, Vice President, International Business, TVS Motor Company, expresses gratitude to the 3.5 million customers who have made TVS HLX an everyday companion. He highlights that the TVS HLX 150F is not just a product of engineering excellence but has been shaped by valuable insights provided by their customers.
The journey from one million customers in the first six years to tripling that number in the subsequent four years, even amidst the challenges posed by the pandemic, underscores the trust customers place in TVSM’s engineering, quality, and service standards.
Global Recognition
TVSM has gained global recognition for its commitment to engineering, innovation, and quality. With products already available in over 80 countries across Asia, Africa, Latin America, and Europe, the company’s exports contribute nearly 25% to its overall business.