Triumph nears India launch: Appoints Eulogy! to handle PR

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Triumph Motorcycles have appointed Eulogy! India as their PR and communications partner as they look to make an entry into the Indian market. Eulogy! India were chosen following on from a competitive pitch where a number of leading agencies from across India were short- listed. In addition to strategising and generating coverage, Eulogy! India will also be responsible for building the brand preference within the digital space.

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Ashish Joshi, Managing Director (India), Triumph Motorcycles says, ‘India is the second largest two-wheeler market in the world and we see it as the next step in our global business model. It was thus imperative for us to have the right associates on-board. During the entire pitch process, we were very impressed with Eulogy’s approach, strategic thinking, innovative ideas and overall commitment to the brand. We look forward to a rewarding association with them.’

Rohan Srinivasan, Director, Eulogy! India says, ‘Triumph Motorcycles is an iconic brand and I am delighted that they have chosen us as their PR partners. From the company’s rich heritage to exceptional design combined with outstanding engineering – the brand has provided a true riding experience to millions across the globe. With this in mind, our objective from the outset will be to establish Triumph as a leading brand in the market whilst, also establishing brand recall amongst target consumers.’

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