Toyota India has launched a new 5-year Complimentary Roadside Assistance Program from the moment of purchasing a new vehicle. This trailblazing move underscores Toyota’s dedication to delivering a hassle-free ownership journey to its esteemed clientele. Beyond mere breakdown assistance, this RSA package is a testament to the brand’s promise of reassurance, convenience, and a shield of protection for every vehicle owner.
Highlights of Toyota 5 Years Roadside Assistance Program
One of the main highlights of this program is the ‘Find Me’ feature. This feature allows us to track customers quickly in emergencies, ensuring our customer support teams can respond promptly. Additionally, the complete digitalization of the RSA process, known as D-RSA, boosts service efficiency. This makes it even easier and faster for customers to get the help they need.
Meanwhile, the carmaker has also launched the Vehicle Custodian Service, providing an extra layer of personalized support. This ensures that customers receive prompt assistance and the necessary support right at their location. Moreover, it also allows them to continue their journey without any disruptions.
About the Toyota RSA Programme
Since its launch in 2010, the RSA Program has been a crucial aspect of TKM’s customer-focused approach. It offers immediate roadside assistance to valued customers in times of emergencies. This service is included in the new vehicle package and includes various essential features.
Meanwhile, the RSA Programme offers a variety of features and support to its customers. It includes support for vehicle breakdowns, towing after accidents (for instance, when the vehicle can’t be driven), jump-starting dead batteries, etc. Moreover, it also includes fixing tire punctures, aiding in low fuel situations or vehicle key problems, and even arranging taxis for distances of up to 50 kilometres.
Official Statement
Mr. Atul Sood, Vice President of sales and Strategic Marketing of Toyota Kirloskar Motor said, “We are thrilled to enhance the Roadside Assistance Program for 5 years (from the date of purchase of a new vehicle) at no extra cost to the customers, as a testament to Toyota’s unwavering commitment to our valued customers. At Toyota Kirloskar Motor, we firmly believe that our relationship with our customers goes beyond offering products and services – it is about creating an experience that is seamless, convenient, and reassuring throughout the ownership period. With a complimentary RSA program for a longer duration of 5 years, we are setting new industry standards, further enhancing our high-quality services and timely assistance. This comprehensive RSA coverage resonates with our core values of innovation, customer-centricity, and exceeding our valued customer expectations.”
He added, “Unforeseen challenges can arise at any time, and our aim is to be there for our customers, providing them with a safety net to assure them that they can always count on us. Our 5 Years of complimentary RSA is not just a breakdown assistance program, it’s a promise to provide peace of mind that accompanies every product. We understand that owning a vehicle is an emotional bond, a journey filled with memories and experiences, therefore we reiterate our commitment to deliver the best value proposition to our customers, setting new benchmarks in the automotive industry.”