The ten millionth BMW 3 Series Sedan is going to a driving school in Eichstätt. The BMW 320d in Imperial Blue rolled off the assembly line in September at the BMW Group’s Munich plant, marking a milestone in the success story of the BMW 3 Series. The new owner was delighted to take possession of the vehicle at BMW Welt. With around 14 million vehicles sold in more than 130 countries, the BMW 3 Series is BMW Group’s most successful range.
The ten millionth BMW 3 Series Sedan was handed over to its new owner, Xaver Bittl from Eichstätt, on the Premier stage at BMW Welt. There was an extra surprise, however, as factory workers who helped make the vehicle were also there to greet the customer and his family, holding up huge numbers to let the unsuspecting new owner know that his BMW 320d was the ten millionth of its type. For Xaver Bittl, who owns a driving school in Eichstätt and has been a BMW customer for many years, the reception at BMW Welt was an unforgettable experience.
Accompanied by a camera team, Hermann Bohrer, Head of the BMW Group plant in Munich, and Helmut Käs, Head of BMW Welt Munich, congratulated the lucky customer.
Vehicle handover is one of the central functions of BMW Welt. The architecture of BMW Welt was designed to make the initial contact with the new vehicle an unforgettable experience. The culmination of the handover process is the moment when the customer drives the new car off the Premier ramp and out onto the streets of Munich. Every day, between 80 and 120 handovers, and sometimes as many as 160, take place on the Premiere stage above the display area. Since BMW Welt was opened in 2007, almost 150,000 customers have collected their new BMW on the Premiere stage.