Tata Motors has announced the Tata Nexon association with Disney India ahead of the theatrical release of its much awaited film Star Wars: The Last Jedi. Through this first-of-its-kind campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces with the Star Wars franchise.
Similar to the Star Wars franchise, Tata Motors has a long legacy of celebrating fan engagement over the decades. With its epic galactical adventures and space battles, Star Wars has been fueling the imagination of millions with path-breaking innovation in storytelling. The feature loaded Nexon with its LEVEL NEX Design, Performance, Technology and Comfort has fueled a similar level of excitement among auto enthusiasts.
Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena. It will offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Exciting Star Wars merchandise will also be available at the Nexon Skill Arenas.
The Star Wars franchise witnesses huge fan following and the movie is expected to release on December 15th 2017.
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