Tata Motors hosted its ‘TRUCK WORLD: ADVANCED TRUCKING EXPO’ at Nicco Parks and Resorts Ltd, Salt Lake, in Kolkata. ‘TRUCK WORLD’ offers Tata Motors and its partners with communicative and promotional opportunities, about the company’s range of commercial vehicle products and services, to trucking customers and their families, in the city centre, all under one roof.
Having been inaugurated on September 10, the three-day ‘TRUCK WORLD’ expo, will enable Tata Motors to also showcase its experience in the trucking business, with latest trucking technologies, vehicle design, quality, reliability and safety. The event comprises of separate areas for product display, hospitality, entertainment, engagement activities and common facilities for customers and visitors.
At ‘TRUCK WORLD’ Kolkata, Tata Motors will showcase over 29 Medium and Heavy Commercial Vehicles, its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers are also present at the Expo.
The Advanced Trucking Expo is also conducting engagement activities and service related workshops for customers, mechanics and drivers. A truck-art zone will host an artist creating colorful patterns, depictions, calligraphy of verses on a Tata truck – an illustration of ‘moving art’ under which various parts of the vehicles have been decorated differently. Furthermore, various entertainment activities have also been organized at the Nicco Parks and Resorts Ltd, for the families of visitors.
Having attracted a crowd of over 8000 truckers and their families at TRUCK WORLD expo’s held in Gurgaon, Vijayawada and Salem so far, in coming months Tata Motors also plans to organise these expos in other trucking centres across the country, with the next Expo being planned in Bhubaneshwar from Sept 23 to 25.
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