Tata Motors recently announced a landmark achievement of producing 4 million passenger vehicles in India, since its inception. The company expressed its gratitude to the tremendous customer support that has made this accomplishment possible. In light of this, Tata Motors has launched the ‘We Love You 4 Million’ campaign to honour the support of its customers through this successful journey. Over the years, Tata Motors has produced legendary vehicles like the Indica, Sierra, Sumo, Safari and the Nano that has played a pivotal role in the shaping the country in its post-economic liberalisation era.
With the launch of the Tata Safari, the company pioneered the concept of a ‘lifestyle SUV’. In honour of the legacy of Mr. Sumant Moolgaonkar, Tata Motors introduced the first-ever MPV in Tata Sumo.
With Indica, the company changed the customer perception in terms of how a passenger vehicle is received. In the more recent past, Tata Motors redefined the entry-level car and the compact SUV segment with the rollout of the Tiago and the Nexon respectively. As of today, with its New Forever BS6 range consists of the Tiago, Tigor, Nexon, Harrier and the Altroz. Tata Motors has been India’s first car manufacturer to have received a 5-star Global NCAP rating for its model, the Nexon. Tata Motors is also India’s largest EV manufacturer with 67% market share and leading the way on electric vehicle adoption in India. The company had achieved the 1 million production mark for passenger vehicles in 2005-06, 3 million in 2015 and the 4 million production milestone was achieved this month.
Commenting on this historic event, Mr. Shailesh Chandra – President, Tata Motors Passenger Vehicles Business Unit said, “As India’s home-grown automotive brand, we are delighted to have reached this prominent milestone for our passenger vehicles segment. Since its inception, Tata Motors’ commitment to introducing products that have the best-in-class safety, design and performance has brought to life the vision of our Chairman Emeritus Mr. Ratan Tata. Over the last 30 years, we have rolled out icons that have not only catered to evolving customer needs but have also set new benchmarks in their respective segments. Our “New Forever” range of passenger vehicles only strengthens our commitment towards our customers. In bid to become future-ready, we have embarked on a sustainability journey with EVs and are leading India’s journey towards sustainable transportation.”
For the Tiago, Tata Motors replaced the old door-locking mechanism with a new L-shaped door-lock system, which suits the modern character of the car. Along with the door-lock, the Tiago has also received new door pads at front doors, which give it a more premium look, compared to the previous version. These new updates have been added to the mid-spec Tiago XT variant, with a fairly small increment to the overall price of the car. The Tiago still retains its entry-level and value for money tittle. However, unlike the top-spec variants, the XT variant still misses out on features like- parcel tray and steering mounted controls, which might have added to its premiumness. Apart from these changes, the Tata Tiago XT variant gets no mechanical or cosmetic changes.