Words: Rohan Patil
Tata Motors today announced its partnership with DRB-HICOM, Malaysia’s biggest conglomerate, for the import, distribution and assembly of Tata Motors Commercial Vehicles in Malaysia, an important milestone in the continued expansion of the company’s global footprint.
As part of the agreement, Tata Motors today signed a Distribution Agreement (“DA”) and Technology License Agreement (“TLA”) with USF-HICOM (Malaysia) Sdn. Bhd., a subsidiary of DRB-HICOM Berhad. Tata Motors also signed another Importation Agreement (“IA”) with another DRB-HICOM subsidiary, DRB-HICOM Auto Solution Sdn. Bhd. (“DHAS”) and USF-HICOM.
Mr. RT Wasan, Head, International Business, Commercial Vehicles, Tata Motors said, “We are proud to announce our partnership with DRB-HICOM, one of Malaysia’s leading corporations in the automotive space. One of the key parts of our business is the importance of our partnership with DRB-HICOM, which will not only help us service this market well, but also play a significant role in ensuring that we are listening to our customers.”
YBhg Tan Sri Dato’ Sri Haji Mohd Khamil Jamil, Group Managing Director of DRB-HICOM Berhad said, “It is indeed an honour for us that Tata Motors known to be among the world’s top truck and bus manufacturers, has chosen to partner with DRB-HICOM to start this new chapter in their engagement with the Malaysian market. Through our subsidiary, USF-HICOM, we at DRB-HICOM intend to establish the Tata Motors brand, and promote its products and services, providing the best customer experience”.
The signing of the strategic and dynamic partnership would pave the way for a mutually beneficial collaboration between Tata Motors and DRB-HICOM, and will offer various synergies for all parties involved. The agreements will enable DRB-HICOM via USF-HICOM to become the exclusive distributor of selected Tata commercial vehicles, as well as expand its vehicle assembly business and distribution network in Malaysia. Meanwhile, the Importation Agreement (“IA”) will enable DRB-HICOM via DHAS to become the exclusive importer and logistics service provider for Tata Motors Completely Knocked Down (“CKD”) and Completely Built Unit (“CBU”) vehicles in Malaysia.