Tata Motors just introduced a first of its kind, digital initiative for its SUV Owners’ community – SOUL, which, in case you are wondering, stands for SUV Owners United League. Connect with SOUL is a virtual program for this community of Tata SUV owners, where a host webinars would be conducted with an objective to keep the Explorer spirit alive within the community members during these testing times.
With this aim in mind and in a bid to strengthen ties among the SOUL members during the lock-down period, the company is introducing this virtual initiative for the community by setting up a series of webinars offering an avenue for the members to partake in engaging activities and experiences from the convenience and safety of their homes.
The flag off session of the webinar series is scheduled for 29th August, 2020 where members will get a chance to reminisce and bond over the memories from their past Iconic Drives & Retreats over a Virtual Catch-up meet. Additionally, to re-kindle the same spirit of adventure that the community stands for, the future webisodes of this exciting #ConnectWithSOUL series, which will also offer new virtual experiences, DIY workshops including vehicle maintenance, skill sessions etc. The platform will cater to 15000+ members of the SOUL community, where the sessions can be accessed through easy registrations on the program website.
Official statement
Commenting on the launch of this virtual initiative, Mr. Vivek Srivatsa, Head, Marketing, Tata Motors Passenger Vehicle Business Unit said,“Due to the current situation, our SOUL members have been unable to travel, explore destinations and discover thrilling experiences like before. Through Connect with SOUL, we are elated to provide our community members with a platform to engage and bond thereby improving their SUV owning experience. We trust that this virtual initiative will allow the members to relive and share their SOUL experience. This will also give an opportunity for new members to experience the same spirit through the fun-filled, experiential webisodes. In the days to come, we will host varied outdoor experiences along with interactive virtual catch-ups, virtual travelogues and much more capturing the essence of SOUL, albeit virtually. There’s something for everyone in the Connect with SOUL series.”
About the program
SOUL (SUV Owners United League) is a special program from Tata Motors that brings together the Tata SUV owners through adventurous drives traversing across some of the most breath-taking landscapes, in the company of like-minded people. The SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty and insurance, which enhances the ownership experience of their Tata SUV.