Tata Motors have introduced a pre-launch offer for the genX Nano. The new marketing campaign, called ‘Power of 1+1’ applies to all existing Nano Customers. The programme offers all existing Tata Nano customers a chance to be among the first to own the new GenX Nano. Existing Nano owners will be offered the best exchange rate for their old Nano cars and will also receive a special bonus of INR 20,000 in addition to the price of the old car. In addition to this, the existing Nano customers also get a chance to enroll into a referral programme that could help them win a cash prize of INR 5,000 for every referral.
To avail the Power of 1+1 offer, Nano owners can call on 1800-209-7979 or SMS GENXNANO to 5616161.
With the GenX Nano Tata Motors are planning to change the image of the Nano. Offering features such as AMT and creep function, Tata Motors want the new Nano to be seen as a smart, feature rich city car.
Tata Motors is also planning to add some philanthropy to the GenX Nano’s campaign by helping the needy. Under the Nano ‘awesomeness’ campaign, Tata Motors will donate to Child Rights and You (CRY) on behalf of ever GenX Nano customer and contribute towards the retention of girl children in school for a year. In appreciation of the contribution, CRY will send a certificate to Nano customers. Tata Motors has also tied-up with preferred financial partners for attractive interest rates on car loans.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.”
Can the GenX Nano turn things around for the rather unsuccessful model? Do let us know your thoughts and share your experiences with the care