Last we reported about Dhoom 3, it was on how Abhishek Bachchan and Uday Chopra, the lead actors in the upcoming Bolly flick, have been shown riding decidedly lethal bikes without even a helmet, let alone full body gear.
However, this time around, Dhoom 3 is in news for (indirectly) promoting usage of helmets.
Steelbird Hi-tech India Ltd.(Steelbird-Bieffe- An Indo Italian collaboration Company) has entered into a licensing agreement with India’s premiere film Studio, Yash Raj Films’ Licensing division. The agreement will enable Steelbird helmets to leverage the enormous popularity and awareness of the Dhoom film franchise. And the much awaited Dhoom 3 which releases worldwide on December 20, 2013.
Check out the Dhoom 3 Trailer below:
Commenting on this new licensing venture, Mr. Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. “
Speaking on behalf of Steelbird Hi-Tech India Ltd, Mr. Shailendra Jain, Head of Sales & Marketing commented, “We are delighted to be associated with Yash Raj Films. Steelbird has always been in the forefront of creating innovative products, and our DHOOM:3 product-line is an excellent addition to our exciting range of products. As a responsible company we want to stress the importance of the safe riding. We believe that our new D:3 line provides an excellent means of promoting the use of helmets by riders of all ages.”