Asia’s largest music festival, Sunburn, has partnered with Hero Motocorp, Woodland and Tuborg for the season 7 of Sunburn Festival.
Through touch points such as a Dutch international artists maiden TVC for Hero Motocorp, Woodland’s ‘Leave no trace’ campaign, #S7 is poised to create a larger than life experience through the power of the brand.
Elevating the action to Gear 5, for the first time ever, one of the most celebrated DJ’s, Axwell, gets on his Hero Impulse to swoon the Indian music aficionado through the Hero Motocorp TVC to kick-start their campaign. Furthermore, on-ground, consumers are treated to an experience, wherein they can touch and feel the brand- through a custom photo shoot on the Hero Impulse, which will be made viral later.
Speaking on this announcement, Mr. Shailendra Singh, Joint Managing Director, Percept Ltd, says, “We’ve created Sunburn with a vision to unite fans and allow them to experience something that they will never experience. Their time spent on Planet Sunburn is a world apart and we’ve taken this opportunity to partner with brands such as Hero Motocorp, Woodland and Tuborg to offer fans a greater experience that they will keep coming back for. Experiential marketing showcased in the form which it will be at #S7 is the future of a brand-consumer connect and will be a hugely sought after tool by brands across.”