Steelbird Hi-Tech India Ltd, one of India’s largest ISI helmet brand, having Technical Collaboration with BIEFFE, has launched the second RIDERZ SHOP in Delhi.
Steelbird is aiming to cash in on the booming two-wheeler Indian market by opening its Second RiderZ Shoppe Retail outlet at Virendra Nagar, New Delhi. The RiderZ Shop is a one stop shop for bikers, with a Range of helmets, jackets and suits, gloves, goggles and pannier boxes in store.
As per Mr. Rajeev Kapur, Managing Director Steelbird Helmets said, “Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops.
“Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire,” added Mr. Kapur.
Elaborating the expansion plans Mr. Jain added, “Within next 2 years, we intend to open around 200 Riderz Shoppe across India. He added “Indian two wheeler industries has maximum share of motorcycles, creating a huge market for Biking Gears. However, the riders have hardly any choice if he wishes to buy authentic branded and international quality riding gears. By opening Riderz Shoppe, we are certainly bridging this huge gap and also educating people to go for qualitative products as every single product we are offering will help the riders to drive safely with style.”