The Skoda Kushaq has again proved how important it is for the Czech carmaker in India. It had a fairly successful launch and it is liked by many for its safety, performance and handling. Priced between ₹10.50 and ₹17.6 lakhs, the Kushaq goes right up against the Kia Seltos and Hyundai Creta which are the top sellers in the segment. The Kushaq has now crossed 6000 bookings since its launch at the end of June and it even helped Skoda’s July 2021 sales grow up by an impressive 234% when compared to July 2020 sales.
Mr. Zac Hollis, brand director of Skoda India stated, “Kushaq was launched with the vision of substantially growing our volumes in India, and it is very encouraging to see our plan taking shape. Despite a challenging environment, we have managed to have a really successful launch, which is in line with our strategic focus and volume expectations. Moreover, the new launch has enabled us to build a strong momentum across the value chain. We are seeing a surge in dealership footfalls and customer enquiries. There is also a multi-fold increase in the requests for new dealerships from the dealer fraternity across India. We are pursuing an aggressive strategy of taking the ŠKODA brand to new and emerging markets across the country, with partners that share our vision of excellence and customer-centricity.”
Skoda Kushaq: A quick recap
The Kushaq is the first product launched under Skoda Volkswagen auto’s India 2.0 strategy. It is based on Volkswagen’s MQB AO(IN) platform. . It comes with two TSI petrol engine options which come mated to a manual and an automatic transmission. The 1.0 TSI churns out 115Ps and 178Nm of torque. It comes mated to a 6-speed manual and a 6-speed torque converter automatic transmission. The other engine is the 1.5 TSI which churns out 150Ps of power and 250Nm of torque. It comes mated to a 6-speed manual or a 7 speed DSG dual-clutch automatic transmission. The Kushaq gets features like ESC, TCS, HLA, 6 airbags, LED lights, 10-inch touchscreen infotainment system, automatic climate control, 17-inch alloy wheels, wireless android auto and apple carplay connectivity, wireless charging, cruise control, ventilated seats, sunroof and connected car technology to name a few