Shell Lubricants, today announced its alliance with India’s largest biking festival – The India Bike Week 2015 as an ‘Official Gold Sponsor. The two day biking festival organized in Goa between February 20 & 21 brings together thousands of enthusiasts, from solo riders to the biking brotherhood across India and from abroad to celebrate and indulge in the pure sphere of biking.
On the sidelines of the festival, Shell Lubricants kicked off a four week contest on Monday on the India Bike Week Facebook page to provide a chance to win free IBW tickets. Each week, Shell Lubricants will shortlist the best post based on the answer to the contest question provided; the winner will be announced every Wednesday. Besides this, Shell Lubricants’ is slated to have several interesting offerings at IBW including knowledge sharing sessions with veteran bikers, drag races, engine check-ups, a Shell zone with relevant biker content and many more such exciting elements.
Commenting on the association, Nitin Prasad, Managing Director, Shell Lubricants India said, “In India, the passion for biking continues to grow and with that shift we are also seeing consumers’ preferences shifting towards lubricants which are technologically more advanced and provide maximum protection to the bikes engines. As a premier event for biking enthusiasts, we believe IBW is a great partner for us to showcase our cutting edge solutions. Solutions that have resulted from extensive research & development which are designed not just to provide Shell’s ultimate protection and performance but an enjoyable biking experience for all modern motorbikes. We are excited to be the official Gold sponsor of India Bike Week which has become a must attend for all biking enthusiasts who want to get a flavor of the ever-evolving Indian biking culture. “
Speaking on the occasion, Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India said, “Today’s marketing is all about being present where your consumer is and reaching out to his passion points. IBW being a closely-knit community of bike lovers growing with every passing year gives us a targeted opportunity to engage with our consumers. These consumers are at the heart of product & service offerings at Shell; IBW is an exciting platform for us to foster knowledge sharing and showcase our unique offerings to make it a win-win for both – the bikers and Shell.”