Shell Lubricants India has appointed Mansi Madan Tripathy as the new Managing Director (MD) of the company. Mansi, the former Chief Marketing Officer (CMO) of Shell Lubricants, would succeed Nitin Prasad, who moves on to take over as the Chairman of Shell Companies in India with effect from August 1st, 2016.
Mansi brings in 20-years of marketing, sales, insights and strategy experience to the office. In her new role, she shall be responsible for leading all the business activities for the lubricants business in India, Bangladesh, Sri Lanka and Nepal. She has been the architect of digital marketing and social media footprints for the company in India. With knowledge of the market structures, consumer psychology and trade dynamic, as an MD, her focus shall be to strengthen the company’s presence in India. Building and maintaining relationships with key business stakeholders and streamlining the efforts of Shell Lubricants across the country shall also be an important aspect of her new role.
Prior to Shell Lubricants, her experience spans across 17 years at P&G in key positions like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.
Mansi is a B.Tech degree holder in Electronics and communication from National Institute of Technology Kurukshetra and an MBA in Marketing from S.P. Jain Institute of Management and Research.