Royal Enfield launches its first exclusive store in Australia

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Added in: News

Royal Enfield inaugurated its first exclusive brand store in Melbourne at 28 Cremorne St, Cremorne, Victoria 3121, as a part of its growth strategy in Australia and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

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Customers and motorcycle enthusiasts can now experience 115 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at Royal Enfield’s first concept store in the country, as a part of its new retail format showcasing its brand philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

Also Read – Royal Enfield Rider Mania 2016 concludes, witnesses biggest gathering of Royal Enfield riders

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The store, spread over 1655 square feet, creates an ambience of motorcycle enthusiast’s living room by featuring an visual merchandising format, comfortable sitting spots in several corners, and innovative product displays, which include a wall display of a stripped down Continental GT showcasing the bike’s internals and frame. The store will house not only Royal Enfield’s motorcycle range, but also its complete range of apparels and accessories, that includes purpose-built protective riding gear and moto inspired urban protection gear. The Royal Enfield store in Melbourne is a full-service dealership that is equipped with service and aftermarket capabilities as well.

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Royal Enfield motorcycle range available in Australia includes the Bullet 500, the Classic 500 and 350cc + Classic Chrome 500cc, the Continental GT cafe racer, and the recently launched Himalayan 410cc. Royal Enfield’s first exclusive store in Australia in Melbourne is a dealership by Mid Life Cycles.

Note: Images for representation purpose only

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