Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.7 billion Mahindra Group, reported volume growth of 152% during March 2014 over the previous year, selling 19,591 units during the month. Domestic volume stood at 18,953 units, a growth of 165% over the previous year.
The company’s cumulative sales from April 2013 to March 2014 grew at 92%. The Mahindra Centuro continues to generate strong demand thanks to its advanced, innovative features and very attractive price tag.
Commenting on this performance, Mr. Viren Popli, Chief of Operations, Mahindra Two Wheelers said, “In 2014 we have doubled our volume backed by the successful launch of the innovative Mahindra Centuro. We are glad that Centuro continues to receive an unprecedented consumer demand. We have extended our product range with the introduction of the new Mahindra Centuro N1 that is helping us reach new demographic segments. Our sales & distribution network is also rapidly expanding across the country.”
He added, “We have won several prestigious awards that reflect growing confidence in our technological innovations, a clear validation of the Centuro’s success by leading auto experts.”
With the launch of new dealerships across India, Mahindra Two Wheelers has grown its sales and service network to over 1,000 touch points and are adding 2 new outlets every day in order to make the Centuro motorcycle more accessible to buyers.