REPORT- Mahindra Two Wheelers sales in February 2014



Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.7 billion Mahindra Group, reported volume growth of 207% during February 2014 over the previous year, selling 18553 units during the month. Domestic volumes stood at 17848 units, a growth of 217% over the previous year. The Mahindra Centuro continues to grow its volumes thanks to its advanced, innovative features and very attractive price tag.

Commenting on this performance, Mr. Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “The excellent sales performance during February demonstrates the increasing popularity of Mahindra Centuro motorcycle despite the challenging macro-economic environment. We have also won several prestigious awards that reflect growing consumer confidence in our technological innovations, a clear validation of the Centuro’s success.

He also added that the newly introduced Centuro N1 with unique patented features such as remote flip key and anti theft, coupled with aspirational styling at an exciting value has helped boost demand.”
The company has grown its sales and service network to over 1000 touch points across the country and are adding 2 new outlets every day in order to make the motorcycle more accessible to buyers.

The Centuro is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 rpm, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). A maintenance free battery and 5 year warranty ensure peace of mind for the owner.

The Centuro sports a host of internationally patented category innovations and features like Anti-Theft Alarm with Engine Immobilizer, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps, all of which have been developed in-house. The bike also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator.

Mahindra Centuro has won 7 awards including the Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike India Readers Choice Bike of the Year, AutoBild India, Golden Steering Award, Bike of the Year “Bike of the Year” at People’s Choice Car and Bike Awards, Bike Maker of the Year 2013 from DNA”, “Commuter Bike of the Year” from Zigwheels, and ‘Commuter Bike Of The Year’ from Top Gear Malayalam magazine.

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