Renault Plans to Launch a Premium Sub-Brand. Might call it Initiale

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1995RenaultInitiale01

Popular French car maker Renault might soon launch a premium brand. This brand, in all probability, will be called as Initiale. Initiale will be Renault what Infiniti is to Nissan and what Lexus is to Toyota. It may be noted that cheapest Renault on sale in India is the Pulse hatchback and as we have seen, car buying lot in developing markets does not really associate a manufacturer selling small cars with luxury products. This all means that Renault’s plan of coming up with a new brand makes considerable sense. 

Source: Leftlanenews.com

 

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  • Shahabad says:

    Yatharth,

    I did look at the Race Dynamics chip. It's just that it is twice as expensive as the Race Chip. The Race Dynamic chip is Rs.19,999 and the Race chip is Eur 129.

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