Popular French car maker Renault might soon launch a premium brand. This brand, in all probability, will be called as Initiale. Initiale will be Renault what Infiniti is to Nissan and what Lexus is to Toyota. It may be noted that cheapest Renault on sale in India is the Pulse hatchback and as we have seen, car buying lot in developing markets does not really associate a manufacturer selling small cars with luxury products. This all means that Renault’s plan of coming up with a new brand makes considerable sense.