Jaguar Land Rover, the UK’s leading manufacturer of premium luxury vehicles, last month sold 27,852 vehicles – its best ever August sales performance with an increase of 28% versus the same period last year. During the first eight months of the year, Jaguar Land Rover sold 269,653 vehicles, up 16%.
August sales were strong for Jaguar Land Rover in the China Region up 43%, North America up 40%, the UK up 36%, Asia Pacific up 35%, other overseas markets up 18%. Sales in Europe were down by 1% due in large part to the run out of Range Rover Sport. For the first eight months of the year sales were up in all major regions with Asia Pacific up 29%, the China Region up 21%, North America up 18%, the UK up 16%, Europe up 5% and other overseas markets up 19%.
Commenting on the August performance Phil Popham, Jaguar Land Rover Group Sales Operations Director said: “August has proven to be another incredibly strong month for Jaguar Land Rover with sales growth from both our established and new model lines. The Jaguar XJ and XF, the Range Rover Evoque and the Land Rover Freelander are up significantly whilst the new Range Rover and F-TYPE continue to attract new buyers to our brands. This is further evidence that we are offering customers our most accomplished product line up to date.”
In August, Jaguar sold 5,405 vehicles, up 92% reflecting strong demand for all XF derivatives. Together the XF sedan and Sportbrake were up 91% with the XF sedan accounting for almost 50% of all Jaguar sales in August. The Jaguar XJ has also delivered another very strong month, up 50% with sales growth in almost all major regions. Jaguar demonstrated strong growth in all of the major regions: the China Region up 278%, Europe up 75%, North America up 70%, the UK up 37%, Asia Pacific up 28%, and other overseas markets up 46%.
Calendar year to date, Jaguar sold 49,198 vehicles up 38% with increases in each major region: 112% up in the China Region, 33% up in North America, 24% up in the UK, 23% up in Asia Pacific, 19% up in Europe and 27% up in other overseas markets.
In August, Land Rover sold 22,447 vehicles, up 18%. Strong performances were seen across the new and refreshed line up with particularly solid performances from Evoque and Freelander up 34% and 23% respectively. Positive performances were recorded in: Asia Pacific up 37%, the UK up 36%, North American up 31%, the China Region up 25% and other overseas markets up 15%. Sales in Europe were down by 11% due to Range Rover Sport run out.
Calendar year to date, Land Rover sold 220,455 vehicles up 12% with a strong performance from all-new Range Rover retailing 28,586 units to the end of August. Positive growth was seen in all major regions: Asia Pacific up 31%, the UK and North America both up 14%, the China Region up 10%, Europe up 3% and other overseas markets up 19%.