If reports are to be believed, Ford India has trimmed down the production of the new Figo and the Figo Aspire due to low sales numbers. Reports suggest that the company has reduced production to the tune of approximately 50%. Sales charts depict that the sales of the Figo Aspire and the Figo have come down drastically by 74% and 60% respectively.
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Initially, Ford India had a targeted a joint monthly production of 20,000 units from its plant situated in Sanand, Gujarat. However, low demand had pushed back the production by half to about 10,800 units and it has now sunk even lower to a production of 6800 units.
Another set-back for the company would be the dwindling sales of the EcoSport which is facing a tough competition from Maruti Suzuki’s Vitara Brezza. The effect was such that Ford had reduced the price of the EcoSport by around Rs. 1 lakh just a day after the prices for the Vitara Brezza were announced. As the prices were reduced, the crossover managed to achieve its highest sales in recent times.
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Inaugurated last year, the Sanand factory was built for a price of USD 1 billion. This factory currently operates in a single shift even after it had shut the production for a week. Reports suggest that the both the models were launched at a time when the respective segments were under heavy competition. The problem is reportedly not limited only to the local markets. It is believed that the export of these models have also been delayed for reasons best known to Ford.
Source: MoneyControl