Porsche India has come up with something completely unique to get its consumers inspired. The German sports car manufacturer has announced the launch of its new inspirational video series titled “Soul Stories”. The clips feature three Porsche owners from different backgrounds, as they describe their passion in life.
The extraordinary journey of the individuals is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life. The videos contain themes about Inspiration, Balance and Time in three separate videos.
Commenting on the content production, Ashish Kaul, Head of Sales at Porsche India, said: “We have launched ‘Soul Stories’ to tell the story of our customers, each as unique as his or her car. The content production depicts individuals who strive to break conventional barriers and follow their hearts. We bring these stories to life to inspire and strengthen beliefs and ignite passion – something that resonates with the Porsche brand at the most fundamental level.”
The first video features Ishaan Suri, a dynamic and an unconventional photographer, on his quest to seek new inspirations. His constant partner in this journey is a Porsche 911 Carrera 4, a car he frequently uses to explore new stories and experiences.
The series also includes Kerala-based Porsche owner Parvathy Pillai, a healthcare entrepreneur, who talks about her strongest values in the life of maintaining balance. A drive in her Porsche 718 Cayman helps her reflect on the elements that she focuses on to find stability in her life.
The third episode presents Rajendra Kumar Jain, as he tells the story of his father teaching him the value of time, which further led him to discover his passion for timeless objects and antiques. Rajendra can be seen in his Porsche 356 SC from 1965 on the streets of Mumbai.
Recently, the Porsche Taycan, the company’s first all-electric sports car, was adjudged as the World Performance Car for 2020. Not just that, it also won the World Luxury Car for the same year in addition to many more accolades. Additionally, The Taycan has now been declared by scientists as the most innovative car in the world. With a total of 27 new developments, 13 of which, or almost half, are world firsts, the Porsche Taycan has been declared as the most important innovation driver in the global automotive market by the conclusions of the new Automotive INNOVATIONS Report published by the Center of Automotive Management (CAM).