Only a couple of days back, we brought you a detailed report about Piaggio opening its second multi-brand MotoPlex premium store in Hyderabad after Pune. Now the Italian major has inaugurated its third national Motoplex in the city of Chennai. The Chennai Motoplex is set up by M/s JMB Motors and was inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India, and is set in a sprawling area of 4,061 sq. ft. at 4th Avenue, Ashok Nagar, Chennai.
In line with the innovative in-store experience, the Piaggio Group is developing this concept in major metropolitan areas around the world. Motoplex multi brand stores have already been set up in Milan, New York City, Shanghai and Singapore where all the Piaggio group brands coexist in one continuous experience.
“It is a proud moment for the Piaggio Group to bring our flagship store to Chennai – our third in India and second in the south of the country. Motoplex as a concept, offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the long standing history of our brands – Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’,” said Stefano Pelle, Managing Director and CEO of the Piaggio India.
He went on to add, “With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city.”
Mr Satish Mehta – Executive Director, Chennai Motoplex said, “Today, is a moment of fulfilment as we become a part of Piaggio’s new retail experience, the Motoplex. It is indeed our pleasure to be representing Piaggio’s premium brands in Chennai.”