Piaggio Group announced the launch of its latest Motoplex addition in Bengaluru, it’s fifth in the country. The Motoplex was inaugurated by Chamundeshwari Ramalinga Reddy, wife of Honorable Home Minister of Karnataka, Ramalinga Reddy, Diego Graffi, CEO and Managing Director and Ashish Yakhmi, Head of Two-Wheelers, Piaggio India.
The new Motoplex is set in a sprawling space of 8,000 sq. ft. at KMJ AVEN, Outer Ring Road, Bengaluru. Like its predecessors, the new Motoplex is a place for patrons to discover the essence of the Piaggio Group and its lineage with brands like Vespa, Aprilia and Moto Guzzi on display. In addition, the Motoplex provides biking enthusiasts the platform to explore their favourite Piaggio brands.
Commenting on the launch, Diego Graffi, Managing Director and CEO, Piaggio India, said that through Motoplex, the brand aims to provide its patrons with an exciting overview of its Italian heritage and diverse product range. With the launch of the new Motoplex, Piaggio India aim to further strengthen its growth in South India, a strategic two- wheeler market. After Chennai, Hyderabad and Kochi, it was a logical move to bring this concept store to Bengaluru.
The first Motoplex was set up in India in Pune in November 2015 followed by launches in Hyderabad, Chennai and Kochi where all the Piaggio group brands coexist in one continuous experience.