Nissan one of the best brands for 2014, says Interbrand

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 Nissan GT-R – Fondly called the Godzilla

Interbrand, the world’s leading brand consultancy firm, recently voted Nissan as one of the world’s best brands for 2014. Nissan ranked 53, compared to the previous year’s 65 in Interbrand’s Best Global Brands Study. According to the study conducted by the firm, the contributing factors for the vote were aspects such as Nissan’s strong financial performance, vast and diverse product portfolio and current market leadership for its electric cars. Nissan is currently valued at $7.623 billion (Rs 46,767 crore), as compared to 2013’s $6.2 billion (Rs 38,037 crore).

Also, in June this year, Nissan earned the accolade of being one of the planet’s greenest brands (fourth greenest) in Interbrand’s Best Global Green Brands report thanks to the contribution from the strong sales of the Nissan Leaf, which is currently the world’s best-selling 100-percent electric vehicle. The Leaf makes Nissan the true global leader when it comes to zero-emissions mobility.

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Nissan Leaf – The best-selling electric car in the world

The Best Global Brands study is the annual report on the world’s most valuable brands by Interbrand. This study observes and notes the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process and the strength of the brand, itself.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan corporate vice-president and global head of marketing and brand strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

The study also took into account the company’s recent product launches such as the new Qashqai, Murano and Rogue and cited them as a demonstration of the brand’s ‘Innovation and Excitement for Everyone’ positioning. The study also factored in Nissan’s preparedness for the future which involves autonomous cars and the not-so-distant fuel-cell technology to power future vehicles.

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Source – Autocar Professional

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