TVS Motor Company has launched a new advertising campaign for its economuter, the Victor. Conceptualized by McCann Worldgroup, a simple storyboard rendition captures a family man who is always making efforts to create joyous moments for his loved ones. In this process he is aided by TVS Victor, which emerges as his true partner offering a powerful and comfortable ride.
The film opens with a father reaching home and seeing his daughter crying, for her pet parrot has flown away. He comforts her because he knows exactly what to do. Astride the TVS Victor, the duo rides away from the city to the greens chasing the elusive bird. Finally, they outpace pet parrot and the teary child transforms to be absolutely exuberant. However, when she sees the bird enjoying with his friends and family on branch of a tree, she realizes the worth of freedom and doesn’t want him back in the cage. In the process, the father brings back smile and joy to her daughter and delivers an important life lesson.
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Check out the advertisement below:
Speaking about the campaign, Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said that the brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and the two-wheeler maker thinks that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man.