Ssangyong Motor, part of the Mahindra Group, announced on October 3, 2013 that it has started selling the New Korando C in the global market following its launch in Europe, subsequent to its China launch. The launch of the New Korando C was held in Wiesbaden, Germany; where about 140 people including journalists and distributors attended the event and had the chance to test drive the vehicle.
According to Ssangyong CEO, Lee Yoo-il, “The New Korando C has been reborn having actively adopted global market needs. I expect that it will establish itself as a flagship model of Ssangyong in Europe as well. We will make efforts to strengthen the Ssangyong Motor brand while focussing on increasing our global SUV market share by introducing the New Korando C to customers through our global sales network, including the European network.”
At the launch event, around 30 distributors, along with some 100 journalists from 19 countries including non-European countries like Russia and Turkey as well as France, the UK, Italy, Spain, and Germany experienced the New Korando C. Ssangyong plans to establish a solid foothold in key markets following this launch and will put the model on sale through 1,300 global distributors from this fall.
Ssangyong has changed the styling of the New Korando C and upgraded its interior quality to reflect the evolving needs of the global market. The company has sold 130,000 units of the model, which was launched in 2010 for the global market, and its annual sales volume is expected to rise to 80,000 units when global sales start in earnest.
In Europe, the New Korando C petrol model will be sold along with the diesel version which is already on sale in Korea. The diesel model is equipped with the e-XDi200 engine (175ps, Automatic Transmission) or the e-XDi200 Low CO2 engine (149ps, Manual Transmission) which has better fuel efficiency and lower NVH. The petrol model features the e-XGi 2-litre engine with maximum power of 149ps.
The Korando C features a ventilated driver’s seat and smart key system. It also has equipment that meets European regulations including DRL (Daytime Running Lights) and TPMS (Tire Pressure Monitoring System).