The highly awaited Maserati Ghibli sedan made its public debut in North American during a 90-second broadcast spot titled “Strike” during the first quarter of America’s most anticipated football game.
“Maserati is embarking on its 100th year of craftsmanship with an important entry into the North American market,” said Harald Wester, CEO of Maserati SPA. “We’ve worked hard at designing and engineering the Ghibli and there is no better time to make an impactful introduction than while the entire country is watching.”
Maserati enters this new era backed by ambitious sales goals in the North American market, where the brand experienced triple digit gains in the past year.
First unveiled to the U.S. in November at the Los Angels Auto Show, the Ghibli is Maserati’s first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive , the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort and performance.
“We know luxury sports sedan buyers are met with a lot of options these days, but in this category, cars have become more and more uniform,” said Wester. “The Ghibli is the newest and most distinguished option in an all-too indistinguishable luxury sports sedan market.”