Maruti Suzuki India Limited announced transformation of its retail network across India with the introduction of new showrooms, christened Maruti Suzuki ARENA. Leveraging the power of digital technology, Maruti Suzuki ARENA promises to serve and delight customers in several ways. With Maruti Suzuki ARENA in place, the Company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.
Customers can now experience the convenience of booking their cars or even personalizing through an all-new website. This experience travels seamlessly to the showroom through the advanced navigation portal.
Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories.
Technology will also assist the Relationship Managers who, equipped with tablets and an app, will showcase the wide range of Maruti Suzuki products and variants to customers for ease of comparison. Information on tab will enable the Relationship Managers to address customer queries promptly.
The new showrooms will have a trendy blue signature design element and an Active Experience Terrace. Valets will greet car buyers in this space. A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations. The overall experience will make the customer feel special.
The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki ARENA experience to customers.