Datsun India announced the start of the ‘Ready India’ campaign to celebrate the launch of the all-new Datsun redi-GO. The campaign will feature a television commercial aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.
The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the television commercial, which goes live on leading television channels. Popular music director Ram Sampath has composed the music for the commercial while Sona Mohapatra contributed by lending her voice for the campaign.
The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s styling is highlighted by ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.
The Datsun redi-GO is priced from Rs 2.39 lakh to Rs 3.34 lakh (ex-showroom, New Delhi). The car has the lowest maintenance in its class (up to 50,000 kilometers) and delivers superior fuel economy of 25.17 kmpl. The Datsun redi-GO is available at 274 Nissan and Datsun sales and service touch points in India.
Check out the promotional video here: