Ather is set to launch its upcoming family-oriented e-scooter the Ather Rizta, a new addition to the Ather lineup has been met with teasers
The Rizta, expected to join the ranks of Ather’s renowned 450 range, boasts a design that diverges from the sporty aesthetics of its predecessor.
Instead, it leans towards a more conventional style reminiscent of family-oriented scooters like the TVS iQube. The teaser reveals a flat-faced design, coupled with a generously roomy floorboard, emphasizing a commitment to space and comfort.
Noteworthy Features
One standout feature is the remarkably long seat providing ample space for riders and passengers alike. A closer look at the teaser suggests the presence of 12-inch wheels at both ends, promising a smooth and stable ride.
Ather is leaving no stone unturned in ensuring that the Rizta takes a significant leap forward in terms of comfort and safety.
The Rizta opts for a mid-mounted motor, aligning with Ather’s established design philosophy. Spy shots of the scooter from previous months confirm this choice, revealing additional design elements such as a horizontal bar-type headlight, a chunky rear grab rail, and simpler, less stylized mirrors compared to the 450 lineup.
Unveiling at Community Day 2024
Ather has officially declared that the grand unveiling of the Rizta will occur at its Community Day 2024 event, slated to take place in the coming months.
With the company already trademarking the name Rizta, it signals a strong commitment to bringing this family-centric scooter to the market promptly.
Countdown to Launch
Ather aims to have the Rizta ready for delivery within six months of its official unveiling. This ambitious timeline suggests that the eagerly awaited launch is just around the corner.
Once released, the Rizta is poised to compete with other family e-scooters in the market, including the TVS iQube and the Bajaj Chetak Premium.
In terms of pricing, Ather is positioning the Rizta strategically, with an expected range that aligns with competitors like the TVS iQube (Rs 1.34 lakh-1.40 lakh) and the Bajaj Chetak Premium (Rs 1.35 lakh).