Nationwide Renault India ‘Passion on Wheels’ Initiative Commences

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Renault India announced the commencement of an innovative nationwide customer-focused initiative, ‘Passion on Wheels’. It is a fully functional mobile showroom designed to provide complete Renault experience to the customers especially in the tier II and tier III markets across India, where the emergence of a progressive and discerning set of customersare significantly showing interest in the Renault brand.

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Renault ‘Passion on Wheels’ will be showcased to customers over one to two days in each targeted city in association with the Renault dealer partners. It is a three-month long initiative and Renault ‘Passion for Wheels’ will visit around 300 markets across India in the next 3 months. The ‘Passion for Wheels’ will take the brand to cities like Punjab, Haryana, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra Telangana, Bihar, Odhisa, Chhattisgarh and Assam to name a few.

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Equipped with car on display, Renault ‘Passion on Wheels’ will take the brand to the doorstep of the customers. Besides displaying the complete Renault product range, several fun-filled activities will be organized for customers making it an exciting and cherishing experience. It will not only facilitate test drives of all Renault vehicles but will also act as a one-stop shop for enabling customers and prospects to connect with Renault for any product related enquiries or new bookings.

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