Iconic Italian motorcycle manufacturer, Moto Guzzi celebrated its 100th anniversary recently and joined an elite 100 club. A century of history, splendid motorcycles, triumphs, adventures and extraordinary personalities, who together built the legendary Eagle Brand. Moto Guzzi celebrates this exceptional milestone at a time when it is enjoying a fresh new season of success.
The motorcycle range has been extensively renewed, with the deployment of some incredible technical features while the brand values of style and authenticity have been kept intact. Each Moto Guzzi motorbike is constructed at the Mandello del Lario plant with a Moto Guzzi level craftsmanship.
The spread-winged eagle dates back to the military service of the company’s founders, Carlo Guzzi and Giorgio Parodi, in the Italian Royal Navy’s Aviation arm during World War One. It was during the war that the two friends, and pilot Giovanni Ravelli, decided to go into motorcycle manufacturing once the conflict ended. Ravelli was killed in an accident in 1919 and was never able to achieve his dream. Guzzi and Parodi chose the Eagle as their symbol to commemorate their companion.
Over its one hundred years, Moto Guzzi has won victories on racing circuits around the world, raising the Italian flag for an impressive 14 World Championship Titles. The Moto Guzzi also features in the police force and the army, and extended its vocation to the international stage, equipping the Californian Police and, more recently, the police forces in Berlin and some other European cities.
The move back into competitive racing with the Moto Guzzi Fast Endurance Trophy, to be held this year on a European scale, and a new family of motorbikes have brought Moto Guzzi back to a good position and introduced its name to a younger public. The classic V7, which has just come out on the new 850 twin-cylinder, and the classic enduro V85TT intended for travel and designed for comfort and easy riding, are the best-sellers of a brand that has been enjoying a revival for a number of years. Moto Guzzi is also going to unveil special 100th-anniversary liveries for some iconic motorcycles, especially the V7, V9 and V85TT.
Current day scenario
The bikers are in for a treat this year as they will be the protagonists of Moto Guzzi World Days at Mandello del Lario from 9 to 12 September, the clou event in the festivities for the Moto Guzzi centenary, the main celebration for this special anniversary. Moto Guzzi world days have always been an incredible occasion for bikers and now makes its comeback, ten years since the last edition. Tens of thousands of enthusiasts will arrive from every corner of the planet to enjoy a unique event.
Piaggio Group Chairman and CEO Roberto Colaninno said: “The Moto Guzzi centenary is a proud moment both for the Piaggio Group, which was joined by the Eagle brand in 2004 and for the Italian industry as a whole, not just the motorcycling sector. A capacity for innovation, boldness in moving ahead of the times, a competitive spirit, a love for the product and meticulous attention to production quality are the skills that over the years Moto Guzzi has combined with its unique relationship with the local community. Ever since 1921, every Moto Guzzi bike that has gone out into the world has been built at the Mandello factory, the place where the company was set up exactly one hundred years ago. All this will continue through its second century of history. Moto Guzzi is an example of all-Italian excellence,” added Colaninno. “It has gone down in our country’s history without ever losing its youthful spirit and continues to inspire genuine passion among thousands of Guzzi bikers all over the world.”