It has been just six days since the MINI was officially launched in India and the BMW group already has about 100 bookings for the iconic British car. It may be noted that the entire line up of mini cars was launched in the 2012 Delhi Auto Expo and going by the response that the car got at the Expo, MINI brand is already a hit in the Indian market. Sources reveal that the deliveries of the MINI cars should start from April.
“We can sell around 200 units in the first year, as these models are all imported and orders have to be placed many months in advance. The highest demand is for the Countryman SUV and convertible variants,” an official said.
The MINI range will be imported into the country as Completely Built Units (CBUs). Unlike what many thought, MINI cars won’t be sold through the BMW dealerships but will get three exclusive showrooms– Deutsche Motoren and Bird Automotive in New Delhi and Infinity Cars in Mumbai.
MINI prices (ex-showroom Delhi):
Cooper: Rs. 24.9 lakh
Cooper S: Rs. 27.9 lakhs
Cooper Convertible: Rs. 29.99 lakhs
Cooper S Countryman: Rs. 31.99 lakhs
Now that we have the MINI cars here, anyone up for an Italian Job? *wink