Michelin tyres today announced the availability of its passenger car tyres on e-commerce website Snapdeal via its countrywide authorized dealerships. Along with guaranteed fitments, Michelin branded tyres will now be closer to the Indian consumer through easily accessible dealers.
In three or four simple steps, a consumer can now place an order online to purchase Michelin tyres from an authorized dealer and request for fitment at a time and place of their choice. On the Michelin brand page at Snapdeal, the tyre selector will help a customer find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest authorized dealer for the purchase and book a tyre fitment appointment. The consumer has the option of same day free fitment, as well as access to offers on services like alignment and balancing. All passenger car tyres sold through authorized dealers on Snapdeal are guaranteed by the company.
Speaking on the occasion, Mohan Kumar, Commercial Director, Michelin India said, “As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal, The e-commerce website with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires.”