MG Motor India has announced its partnership with the Indian Institute of Technology (IIT) Delhi for developing technologies and applications to boost in-car child safety. The project between MG Motor India and IIT Delhi titled ‘Geofencing for child safety through ECU control’, was announced at the FITT (Foundation for Innovation and Technology Transfer) silver jubilee function held at IIT Delhi campus on July 28, 2018.
The IIT Delhi project team is working on an application that will enable owners of upcoming MG cars in India to track and alert the whereabouts of their children, including their entry, exit in to the car as well as their seating position within the car. The application will also alert users if the car is driven beyond a pre-defined route map.
Speaking about the new partnership, Rajeev Chaba, President & Managing Director, MG Motor India said that the Company continuously looks at providing a platform to innovators, students and start-ups to develop technologies and features for its upcoming cars, that will be produced in India. This project has been conceptualized to fast-track realization of better child safety mechanisms in cars. IIT Delhi engineers will also conduct research and development activities to explore other car features that enhance child safety.
Much before its first product hits the market in Q2 2019, MG Motor India has already taken various initiatives to promote innovation amongst students and start-ups in India. As part of its “MG Innovation Program”, launched in 2017, which is aimed at fostering a culture of innovation, the company in association with TiE Delhi had shortlisted 5-startups in the auto-tech space for using their solutions in its future cars.
The company also conducted a hackathon on how to make transportation safer and cleaner with Navrachna University students in Vadodara, Gujarat, where its manufacturing facility is located, earlier in May this year.
Note: Feature image is for representation only