Merck launches Meoxal Taklamakan Gold a new generation of effect pigments in India

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Added in: News

Gold Low

Meoxal® Taklamakan Gold follows Meoxal® Wahiba Orange as the second effect pigment in the new Meoxal® range to be launched in India. Developed for automotive coatings, Meoxal® Taklamakan Gold combines unique effects with superb performance; thereby also fulfilling the requirements of plastic coatings and other demanding applications.

Named after the Chinese Taklamakan Desert, the world’s second-largest desert, this pigment with its rich, brilliant gold tone and glittery finish, reflects the myriad colour plays of shifting sand dunes of this unique region.

As a pioneer in the effect pigments, Merck has always been at the forefront of advanced technology and the latest in global trends. Taking its commitment forward, Merck created Meoxal® giving customers an opportunity to witness and experience the latest innovations in the world of design.

Like all pigments in the new product series, Meoxal® Taklamakan Gold has a specially treated surface. Thanks to this special CWT (“Carbitol and Weather Treatment”) surface treatment; it is highly suitable for innumerable high performance applications. Using the new pigment in waterborne coating systems is particularly straightforward because no additional passivation is needed.

  • Its properties at a glance
  • Outstanding performance in waterborne coating systems
  • Versatile combination possibilities with other absorption and effect pigments
  • Optimized particle size distribution for coating applications
  • Good shelf life

Speaking about the new launch, Siddhartha Sengupta, Regional Sales Director Asia (Decoratives) said, “With the tremendous response received for the Meoxal® Wahiba Orange, we continue to support our customers in the development of new and innovative coatings. With the launch Meoxal® Taklamakan in India, we are setting yet another milestone in pigment technology and are confident that it will be well received by the auto and plastic coatings industry.

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