Mercedes-Benz India today announced its strongest sales year in the company’s history in India by posting 10,201 units of sales. With this, the brand with the Three Pointed Star also recorded a growth of 13% over the corresponding period of 2013 (January-December 2013: 9,003 units).
This is the second consecutive year that Mercedes-Benz has posted a double digit growth in India. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “We have recorded the highest ever sales in the history of Mercedes-Benzin India till date. This is a strong reaffirmation of the continued preference of our customers for the Three Pointed Star. With the ‘Year of Excellence’we brought excellence to our customers,who appreciated our efforts and helped us in accomplishing a sustained and profitable growth. We are satisfied that our customer oriented efforts have paid off well. With this second consecutive successful year, we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market conditions.”
“In 2014 we witnessed a strong demand growth for our products, leading to long waitlist on some of the key products, which eventually limited our total sales numbers. Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated. Also, the fastest expansion of the AMG Performance Centre in three cities in three days, ensured we kept our patrons excited and fascinated with the brand through the year. Our industry best service packages combined with value added finance programmes from Mercedes-Benz Financial enabled us to create high satisfaction in the vehicle ownership and purchase experience.” Mr. Kern further added.
2014 was Mercedes-Benz India’s ‘Year of Excellence’aimed at bringing excellence in all areas of operation. The year also saw Mercedes-Benz launch 10 products including the brand’s flagship model, the W222 S-Class, followed by the E350 CDI and the GLA in the second half of the year. The year ended on high with the launch of the all new W205 C-Class, which saw an earlier than planned market entry, as the previous generation sold-out before plan owing to overwhelming customer response.
The AMG range also witnessed four new launches in 2014, which includes the CLA45, GLA45, ML63 and the GL63. Mercedes-Benz also expanded its AMG network as it inaugurated three new AMG Performance Centers in three days, at Delhi, Bangalore and Mumbai. The launch of a new pre-owned cars business ‘Mercedes-Benz Certified’was another key milestone during the year and was marked by simultaneous inauguration of 12 new outlets across India. During the year, the company celebrated roll-out of the 50,000th car manufactured in this facility.