Mercedes Benz held their customer driven engagement program known as LuxeDrive in Coimbatore, also known as the Manchester of South India on the 5th and 6th of December, 2015 at the Kari Speedway, Chettipalayam, Tamil Nadu. Customers present on the occasion were welcomed by the line-up of AMG models that were on display and “The Collective” store, a retail concept with over 100 premium fashion brands of the world under one roof.
The Mercedes Benz LuxeDrive showcased the technical expertise and performance of Mercedes Benz range of vehicles through a series of self driving exercise on a specially designed test track. Various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions on the range of these AMG models with the help of a team of expert drivers.
Roland Folger, Managing Director and CEO, Mercedes Benz India was quoted saying on the occasion that the celebration of LuxeDrive in the city of Coimbatore was a grand experience as it is regarded as one of the largest exporters of auto components in India. He further added that there has been a rising demand for luxurious goods in Tier II cities like Coimbatore and the luxury market has seen a spurt in terms of consumption in the Southern cities of India that has propelled them to do more activities in the region and expand their base there.
A special zone for Mercedes Benz merchandise and a kids zone with games that kept them engaged in games were an added attraction at the event. The Mercedes Trophy zone had exclusive goodies on display and a free car evaluation from Mercedes Benz pre-owned sales team was also available which included exclusive trade-in and finance offers.
Sharath Vijayaraghavan, Executive Director, Sundaram Motors was quoted saying that Coimbatore, which is one of the most economically thriving cities, contributes a lot through its manufacturing base and is known for its auto components, textiles and IT industry. He further went on to add that these industries are the main drivers of any economy, hence Coimbatore was chosen as one of the important destinations for LuxeDrive.