Mercedes Benz Introduces India’s first AMG Performance Center in Delhi

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In line with its strategic focus on the AMG brand in India, Mercedes-Benz India recently inaugurated India’s first AMG Performance Center in Delhi at T and T Motors and also launched the superior performance SUV – the ML 63 AMG for the Indian market. This way, Mercedes-AMG aims to offer a more personalized service to its customers and further bolster its powerful luxury SUV portfolio in India. The AMG Performance Centers will be launched in Bangalore and Mumbai making it the fastest roll out of AMG focused network in three consecutive days.

The AMG Performance Center is designed to offer a distinct Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. This focus on developing an even closer relationship with customers extends a very special brand experience to them. The AMG Performance Center is characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts.

Mario Spitzner, Director Branding & Marketing Mercedes-AMG GmbH said “AMG has been on the forefront of delivering exceptional driving experience on or off the race track. This attitude of always striving for more driving performance, always being one step ahead takes a new dimension in India with the launch of our first AMG Performance Center in Delhi. The AMG Performance Center will serve as the perfect place for performance car enthusiasts to experience and discover the right AMG car, concept and accessories for an unparalleled driving experience.”

“We believe India is ready for a performance oriented driving experience and we are delighted to bring these closer to our customers in India. Our AMG portfolio has seen tremendous success and we are thrilled to add yet another superlative driving experience – the ML 63 AMG in our performance luxury SUV range for India.” Mr. Spitzner further added.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “It’s an exciting time here at Mercedes-Benz and our success shows once again that our strategy to focus on top of the pyramid is paying off. We are on the right track and we will continue to focus on delivering our brand promise. We are delighted to launch the AMG Performance Center and the ML 63 AMG in India. The new ML 63 AMG sets new standards in terms of performance, exclusivity, efficiency and a superlative driving experience, while our AMG Performance Center will serve as a hub for the famed AMG experience which is second to none.”

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