Mercedes-Benz India is all set to launch its StarDrive Experience in Ahmedabad. This exciting driving experience, now in its fourth year, is specially conceptualized by Mercedes-Benz to highlight the safety features and technology of Mercedes-Benz vehicles. StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment.
This driving experience puts to test the power and performance of the Mercedes-Benz products. Also on display will be Mercedes-Benz’s supercar SLS AMG.
Speaking at the inauguration of this initiative, Mr. Boris Fitz, Director, Sales and Network Development, Mercedes-Benz India commented, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz India and fascinating brand experience to customers is a key element. We ended the first quarter of the year on a positive note and through our various benchmarking engagements like Mercedes-Benz Performance Drive, of which StarDrive Experience is a pillar; we expect to keep the strong momentum going throughout the year.”
Mr. Fitz further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes-Benz. Through Mercedes-Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is a memorable customer experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
The fourth edition of the StarDrive Experience 2013 that started with Nashik will travel across various cities including Gurgaon, Hyderabad, Calicut, Pune, Mumbai, Chandigarh and other cities.