Said to be an experiential luxury event based on three pivotal pillars of adrenalin, gourmet and design, the LuxeDrive event was brought to Vishakapatnam by Mercedes-Benz. The customer engagement programme was conducted at the HiFY Go-Karting Race Circuit, Near Mangamaripeta Bridge, Beach Road, Uppada, Visakhapatnam, Andhra Pradesh. The Mercedes-Benz LuxeDrive showcased the technical expertise and performance that Mercedes-Benz range of vehicles are capable of, which was demonstrated through a series of self-driving exercises on a specially designed test track. Various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions.
Along with the driving experience, the designer collection by Gauri Khan was showcased, and Chef Ritu Dalmia interacted with food lovers with her culinary skills. Exclusive Mercedes-Benz merchandise was up on display for guests who chose and took home their favourites. Also, there was a special kids zone for engaging the kids while their parents/relatives were busy with the LuxeDrive event. Guests were provided with an opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and a chance for special trade-in and personalized finance offers. And for the first time, Mercedes-Benz presented a brand new line, ‘Black Edition’ that comprises of exclusive Mercedes-Benz accessories and merchandise for brand enthusiasts. Following the Visakhapatnam edition, the LuxeDrive event will further visit Vijayawada, Chennai, Bangalore and Nasik.
On the event, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented that Visakhapatnam is a significant destination in terms of luxury and a thriving economy. The burgeoning economy of the city makes it an emerging luxury car destination for a marquee brand like Mercedes-Benz. With LuxeDrive, the company strives to provide a unique luxury opportunity to the discerning guests and introduce them to a holistic luxury experience, synonymous with Mercedes Benz.