The latest EV player in the market, Matter has announced its partnership with the largest e-commerce platform, Flipkart. With this platform, Matter will offer a new and hassle-free way for customers to pre-order and purchase the AERA bike. This collaboration aims to expand the brand’s presence and accelerate the adoption of sustainable and efficient transportation.
Aim of Matter-Flipkart Collaboration
The new EV brand, Matter believes that providing an excellent customer experience is crucial to its values. The company ensures that customers have a consistent and unified experience across all channels, whether online or offline. To achieve this, Matter has partnered with Flipkart, a well-known online marketplace.
With this partnership, Matter can offer a smooth buying experience for its electric motorbike, MATTER AERA. This collaboration is an essential step towards creating an omni-channel experience for the brand. Customers can easily book their purchases through Flipkart on the go, making the booking process quick and effortless.
About Matter AERA
Matter AERA is an electric motorbike designed by a tech-based EV start-up. It boasts advanced features like a top speed of approx. 100 km/h and a range of up to 125 km on a single charge. The AERA features a swappable battery system, making it easy to recharge and extend the vehicle’s range. Its sleek design and eco-friendly technology make it an attractive option for those seeking a sustainable and stylish mode of transportation.
Official Statement
Mohal Lalbhai, Founder and Group CEO of Matter, said – “Matter aspires to make electric vehicles accessible across demographics and regions. In the era of smartphones and the internet, Ecommerce provides uniform reach across the stratum, and this is where our collaboration with Flipkart will extend the reach to a broader audience helping them to access and adopt the new age mobility and sustainable technology that is set to create a better future leading into the 22nd Century.”
Bharat Kumar BS, Director – Category Head Electronics Devices & Automobiles, Flipkart, said, “As a homegrown marketplace, Flipkart has been at the forefront of fuelling innovation and fulfilling customers’ evolving needs and the launch of MATTER AERA, India’s first geared electric motorcycle is a step in that direction. We are excited that our customers across 25 districts across India covering over 2000 PIN codes will be able to pre-book and eventually buy the MATTER AERA motorcycle on Flipkart while having access to the special offers and benefits. As a company committed to fostering sustainable practices, we look forward to collaborating with Matter to further expand our portfolio of EVs and continue to encourage eco-friendly commuting practices.”