Maruti launches Swift Dzire Regal special edition to fight Honda Amaze

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Added in: Honda

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It is no secret that the Maruti Suzuki Swift Dzire is among the most successful sedans in the history of Indian car market. It is also no secret that with the launch of the Honda Amaze entry level sedan, future might turn out to be pretty grim for the hot selling Dzire.

Maruti has been laughing to banks with the high sales that the Swift Dzire has been generating. The Dzire has been registering great numbers on the sales charts and easily outsells all other sedans in its segment put together.

The recently launched Honda Amaze has been priced very close to the Dzire and is a direct rival to the Dzire. While the prices of the new entry level Honda sedan don’t undercut that of the the Dzire, the higher power and fuel consumption coupled with the Honda brand image are sure to make a dent on the Dzire’s sales.

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Now, Maruti Suzuki India Ltd. realizes the threat that the new Amaze posses and has already started making efforts to make the Dzire a more lucrative option. MSIL has come up with a new special edition model of the Dzire in an effort to make the car more appealing to lower C segment sedan buyers.

Dubbed as the Dzire Regal, the new variant of the car will come draped in a shade of blue. On the outside, the car will get Chrome body side graphics with a Regal badge, Silver garnish on the upper & lower grille and fog lamps surround, Silver painted ORVMS and Body colored mud flaps.

On the inside, the car will come loaded with Reverse parking sensor with digital display, Leather steering wheel cover, Art leather sear covers, Integrated advanced audio system with tweeters and audio volume control taken from the ZXi variant of the DZire, Wooden finish interior door armrest, Stainless steel door sill guards, Two leather wrapped cushions, Beige floor mats and car perfume

The Dzire Regal will come with a sticker price of INR 5.60 lakhs (ex-showroom, Delhi).

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