Maruti Suzuki’s Swift parade sets new Guinness Record

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Added in: Maruti Suzuki

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Maruti Suzuki’s highly publicized car parade for Swift

owners turned out to be a publicity success for the manufacturer in Delhi. A

significant number of Swift owners took part in the parade managing to demolished the earlier

Guinness Record for the largest gathering of single make cars only to set a new

one! Post event, the company issued an official statement that Maruti Suzuki

has entered the Guinness Book of World Records by bringing together 342 Swift

cars at a car parade in Gurgaon (Delhi).

 

Maruti Suzuki had organized the “Flaunt Your Swift” car

parade simultaneously in Delhi, Chennai and Mumbai on the 30th of

May. The idea behind the event was to celebrate the fifth anniversary of the

Swift’s launch in the country. The manufacturer through its official website

had invited all Swift owners to register themselves and participate in the

parade which would be held in the above mentioned three cities.At the event, a new Guinness record was

expected to be achieved for the highest number of cars participating in a

parade. Maruti Suzuki also publicized that all participating owners would get a

special certificate for taking part.

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The earlier Guinness record for the largest gathering of

single make cars was held by Ford which had organized a car parade in New Zealand

in which over 250 owners had taken part. At the Chennai leg of the Swift Car

parade, over 600 car owners had driven down to the venue but weren’t successful

in setting a new record. Owing to the unruly

behavior of the participating drivers who were not interested in following the

rules for the record, the Official judge from the Guinness book of records disqualified their record attempt.

Photo Source: wheelosphere