Maruti Suzuki India Limited (MSIL), the nation’s largest passenger vehicle manufacturer, has unveiled its ambitious blueprint for electric mobility, titled ‘e For Me.’ This comprehensive strategy aims to revolutionize India’s transition to electric vehicles (EVs) by combining innovative products with a robust ecosystem that supports sustainable and hassle-free EV ownership.
Dual-Pronged Approach to Electric Mobility
The ‘e For Me’ initiative takes a twofold approach:
- Electric Products:
Maruti Suzuki’s foray into EVs begins with the e VITARA, an eBorn SUV designed specifically for Indian customers. The e VITARA is not just a vehicle but a statement of intent, emphasizing affordability, range, and reliability to address the unique demands of India’s diverse market. - Electric Ecosystem:
Alongside the vehicle, the company is establishing a robust infrastructure to promote seamless EV adoption. This ecosystem includes accessible charging networks, innovative ownership models, and advanced technology for customer convenience.
e VITARA at Bharat Mobility Global Auto Show 2025
The e VITARA will take center stage at the Bharat Mobility Global Expo 2025, showcasing Maruti Suzuki’s capability in crafting electric vehicles for the global stage. This Made-in-India-for-the-World SUV represents the company’s dedication to sustainable innovation and ecological responsibility.
Visitors to the 3,300 m² Maruti Suzuki pavilion at Hall No. 5, Bharat Mandapam, New Delhi, will also witness a wide array of concept and production vehicles, including popular models such as the Dzire, Swift, Invicto, Jimny, and Grand Vitara.
A Defining Moment for Electric Mobility with e for Me
Speaking on the announcement, Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki, emphasized the transformative potential of the initiative. “The ‘e For Me’ vision represents a revolutionary approach to mobility, making EV adoption seamless and natural for Indian customers. This goes beyond products, focusing on an entire ecosystem tailored to the country’s needs.”
Reimagining Indian Mobility
Maruti Suzuki’s strategic move reflects the rising significance of India in the global automotive landscape. With the e VITARA leading the charge, the company is poised to redefine sustainable mobility by addressing both the environmental and practical concerns of Indian consumers.
The unveiling of the e VITARA marks a bold step in Maruti Suzuki’s journey to create EV solutions that align with modern demands while building a sustainable future. As India’s automotive market evolves, initiatives like ‘e For Me’ position Maruti Suzuki at the forefront of this transformation.